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A famous saying goes, When in Rome, do as the Romans do. Should MNE executives always adapt to local norms? What are the consequences of
A famous saying goes, "When in Rome, do as the Romans do." Should MNE executives always adapt to local norms? What are the consequences of adapting or not adapting to local norms? Provide examples.
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The saying When in Rome do as the Romans do suggests that when individuals are in a foreign or unfamiliar culture it is advisable to adapt to the loca...
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International Business
Authors: Simon Collinson, Rajneesh Narula, Alan M. Rugman
8th Edition
1292274158, 9781292274157
