A farming goods supply company observes that recent low rainfall over much of the area that it services has resulted in a significant drop in sales. Management decides to change the thrust of their strategy from sales of tractors, harvesters and other such equipment to piping, pumps, sprinklers, and irrigation supplies. Which of the following statements would most accurately direct the rate and need for this change?

	Once the rate of change has been set, it cannot be altered.
	Too rapid a rate of change does not give people time to adapt to the change.
	Too slow a rate of change might cause the conditions that created the need for it to shift significantly.
	A slow rate of change can be frustrating for those people who want to see some concrete results for their efforts.