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A fast-food restaurant serves the student community on a university campus. The restaurant introduces pocket-friendly combo meals in its menu. The meals become so popular
A fast-food restaurant serves the student community on a university campus. The restaurant introduces pocket-friendly combo meals in its menu. The meals become so popular that the rest of the items on the menu are rarely ordered. Which of the following is being exemplified in this scenario? Group of answer choices Market penetration Product bundling Segmentation Cannibalization
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