A feature that many companies are considering is taking customer orders via Web sites. Put yourself in the place of the person at Ford Motor Company considering this approach to taking customer orders for the Ford Explorer sport utility vehicle.

1. What information would you need to collect from the customer?

1. What information would you give the customer regarding the order?

1. How would the information be used within Ford Motor Company?

1. What major problems would you anticipate need solving prior to implementing the system?

1. If this project is successful - that is, customers find ordering their Explorer over the web preferable to negotiating with a dealer -

1. what are the long-term implications to Ford Motor Company?