A few months after the ad is discontinued, the director asks to speak with you. She says, "After discontinuing the online ad program, sales have continued to decline at our mall stores, and we were forced to close several locations. Market research is sure that we have a large portion of our target market searching for clothes online. We must continue the online marketing campaign and increase our online ad exposure as soon as possible so that we can avold more closures and turn the business around." Which strategy would you recommend to the director to increase exposure?