A few weeks after presenting your dashboard to the management, the Retention Manager from the telecom reaches out to you directly. He was impressed by your work and asked if you can put together a dashboard about customer retention.

In addition, to better understand the data, the telecom Retention Manager has scheduled a meeting with the engagement partner at PwC to cover these points:

Customers in the telecom industry are hard$-$earned: we don$$t want to lose them

The retention department is here to get customers back in case of termination

Currently, we get in touch after they have terminated the contract, but this is reactionary: it would be better to know in advance who is at risk

We have done customer analysis with Excel: it has always ended in a dead$-$end

We would like to know more about our customers: visualised clearly so that it$$s self$-$explanatory for our management

The Retentions Manager has provided some information in the resources.