A few years ago, Patties Foods - an Australian food company - recalled (took off the shelves of supermarkets) its Nanna's brand of frozen berries due to several instances of Hepatitis A being linked to consumption of its 1kg mixed berry packs. Two years later, the company sold its frozen berries business to another company - Entyce Food Ingredients. Entyce changed the brand name of the frozen berries (from "Nanna's" to "Creative Gourmet") and redesigned the packaging:

a. Use theavailability heuristicto explain why for up to a year following the Hepatitis A incidents, consumers still had concerns about potential Hepatitis A infection from consuming frozen berries.

b. How could Entyce usebase rate informationto alleviate the anxiety and concerns customers may still have about potential Hepatitis A infection from frozen berries consumption?

c. Use therepresentativeness heuristicto explain Entyce Food's decision to change the brand name and the packaging of the frozen berries product line.