A few years ago, with no advance notice and using social media, music icon Beyonce bypassed traditional marketing channels and announced her self-titled album. With millions of followers on Instagram, Facebook, and YouTube, some marketing experts have compared Beyonce's album release to a form of relationship marketing.

tweets or an e-mail, social media tools allow an artist to market their own music. Provide three different examples of artists or bands and describe how each are using social media effectively for marketing purposes. your response should not be too long.