Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A f.f.fiwffm'ates Flight 97, a nonstop flight from JFK to Salt Lake City that departs at 9:30 p.m. For this route they fly an Airbus

image text in transcribed
A f.\"f.fiwffm'ates Flight 97, a nonstop flight from JFK to Salt Lake City that departs at 9:30 p.m. For this route they fly an Airbus A320 that can carry 146 pas- sengers. On the airplane, all seats are economy-class (there is no business or 1st-class), and the marginal cost of each additional passenger in these seats is negligible. All passengers on Flight 97 purchase one-way tickets on that flight alone, and therefore are not connecting from other flights operated by BlueSky. The airline has constructed a two-tier fare structure for this flight: Advance purchase tickets (i.e., nonrefund- able tickets purchased at least 14 days in advance) cost $114 one-way. Full-fare refundable tickets purchased at any time cost $174. There is heavy demand for advance purchase tickets, so BlueSky could sell out the aircraft with these discount passengers. Therefore, BlueSky's revenue management system may need to protect a certain number of seats for full-fare tickets. On March 5, 2007, BlueSky is setting its booking limits for the week of March 19, 2007 through March 25, 2007. To make these decisions, BlueSky's revenue managers have collected the daily demand for full- fare tickets over the previous 12 months. Note that these are estimates of actual demand, not the num- ber of tickets sold. These data are available in BlueSky Single-Leg (A) demand.xls.! Find the optimal (revenue-maximizing) protection level for full-fare seats and the optimal booking limit for economy-class seats for each day of the week beginning on March 19. You should find seven protec- tion levels and seven booking limits, the best possible pair for each day of that week. You may want to use a simple formula to calcu- late the protection level (see, for example, the end of 5 of Netessine and Shumsky 2002?) Think carefully, however, about how you use the historical data to estimate F(Q), the distribution of demand for full-fare tickets

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Numerical Analysis

Authors: Richard L. Burden, J. Douglas Faires

9th edition

538733519, 978-1133169338, 1133169333, 978-0538733519

More Books

Students also viewed these Mathematics questions

Question

Describe how new ventures are energizing the global economy.

Answered: 1 week ago