A final marketing plan for your own (imagined) business is a major requirement in this course. The marketing plan should be approximately 5 - 7 typed pages. The page limit requires that you are very specific yet thorough. It is critical for today's firms to put the Strategic Marketing Process into operation in advance of competitive entry. This assignment will require you to address some of the components of the strategic marketing process as well as components of a marketing plan. The scenario given below is in fact being lived in several areas nationwide, not only in reference to Walmart but relative to many large competitive businesses. Scenario Place yourself in the position of owning a small business in a town where Walmart has announced intentions of opening a new store within six months. Whatever business you are in, you offer a good or service that will be in direct competition with Walmart. Quitting or selling your business is not an option for managing the situation. This town has been home for 20 years and your business has operated successfully and profitably during this entire time. Cutting price will not give you a competitive advantage since Walmart is a huge conglomerate, able to buy in large volume and therefore has the purchasing power and resources to beat any price you might set. Note: Keep in mind that your business may be just one department with a product/service that is also offered at Walmart. Example - outdoor nursery, automotive, etc. You must create this marketing plan for a retail business you choose that will compete against Walmart. This must be a retailer that DOES NOT currently exist. Specifically respond to the question: "How is Your Small Business Going to Survive Against Walmart?" Your response must be fully explained and include the following