A financial analyst in Bookmans Book Company just analyzed a capital budgeting project and realized that the IRR of 12% on the project was identical to the companys discount rate of 12%. Which of the following is true regarding the net present value of the project?

A. The NPV of the project is positive

B. The NPV of the project is zero

C. The NPV of the project is negative

D. More information is needed to answer the question