A financial journalist discusses the stocks of two companies from the same industry and with the same beta. Discuss whether the journalists statement below is correct:

Everyone knows that company DOOG, inc. has much better managers than DAB, inc. Further, every investors knows that DOOG, inc. operates more eciently, is more innovative, and more profitable than DAB, inc. Therefore, the stock of DOOG, inc will earn a higher return than DAB, inc.