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A firm can spend no money and time, yet expect to enhance its offerings, by: outsourcing critical processes to third parties. adopting an envelopment strategy.

A firm can spend no money and time, yet expect to enhance its offerings, by:

outsourcing critical processes to third parties.

adopting an envelopment strategy.

preannouncing a forthcoming product to lower sales of current offerings.

allowing other firms to contribute to its platform.

going public through an initial public stock offering.

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