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A firm employing a focus strategy concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market.
A firm employing a focus strategy concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market. True False
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
