A firm has developed a new machine that is designed to offer superior performance to a comparable machine sold by the firms main competitor. The competitor's machine sells for 149,000 TL and needs to be replaced after 10,000 hours of use. It requires 4,000 TL of preventive maintenance during its useful life and its operating cost is 5.60 TL per hour. Performance capabilities of the firms machine are similar to the competitors product with three important exceptions. It needs to be replaced only after 30,000 hours of use, it requires 6,000 TL of preventive maintenance during its useful life and its operating cost is 3.20 TL per hour. Price the firms machine by using value-based pricing approach.