A firm is trying to decide between two mutually exclusive projects. Project A has a starting cost of $2000000 and offers a \$200000 PW. Project B has a starting cost of \$2500000 and offers a \$225000 PW. Which project should be undertaken? Project B, because its PW is higher. Project B, because there is a larger gap between its starting cost and its PW. Project A, because it has a lower starting cost. Project A, because its rate of return is 10% as compared to 9%. eTextbook and Media