A firm plans to hire a marketing group to forecast what sales might be for a new line of Peanut Butter infused with Kale. The cost will be $50,000 in fees. Should this cash flow be included in the project analysis?

Group of answer choices

Regardless of timing, these cash flows should be included

Only if the project analysis and decision making is occurring after the marketing group is hired

Only if the project analysis and decision making is occurring before the marketing group is hired