A firm that engages in conscious marketing is recognizing that it has a purpose higher than making a profit. Corporate social responsibility $($CSR$)$ is an element of conscious marketing and generally refers to a firm's understanding that it has responsibilities to society. This activity is important because it will help you understand that because of the complexities of conscious marketing, not all socially responsible firms are able to engage in conscious$-$marketing efforts.

The goal of this activity is for you to differentiate between the two efforts.