A firm that is known for making ethical decisions, not simply decisions based on contributing the firm's bottom line, is demonstrating design thinking the 4 Ps the transparency test conscious marketing Question 10 (4 points) Which of the following best describes a long-term application of IMC: Increasing market share, sales, and customer loyalty A precipitous spike in sales Measuring an increase in social media buzz around a product Greater awareness of the existence of a firm's new product