Question
A firm that produced Little O's cereal is considering coming out with Honey-Nut Little O's cereal. The new cereal will most certainly reduce the sales
A firm that produced Little O's cereal is considering coming out with Honey-Nut Little O's cereal. The new cereal will most certainly reduce the sales of the original Little O's cereal. When calculating the cash flows associated with the new project, should the amount of the lost sales be considered a cash outflow?
Circle one: Yes or No
Briefly explain the reasoning behind your answer here:
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Entrepreneurial Finance Venture Capital Deal Structure And Valuation
Authors: Janet Kiholm Smith, Richard L. Smith
2nd Edition
1503603210, 978-1503603219
