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A firm that produces Little Os cereal is considering coming out with Honey-Nut Little Os cereal. The new cereal will most certainly reduce the sales

A firm that produces Little Os cereal is considering coming out with Honey-Nut Little Os cereal. The new cereal will most certainly reduce the sales of the original Little Os cereal. When calculating the cash flows associated with the new project, should the amount of the lost sales be considered a cash outflow?

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