A firm's cost of equity can be estimated using the Both are correct Fama-French three-factor model Capital asset pricing model (CAPM) Which of the following statement is wrong? The firm should know how to control a particular risk. The firm needs to understand the major risks and consequences that the company faces. The firm should simply view risks as external factors beyond the firm's control. If a firm uses the same company cost of capital as the discount rate to evaluate all projects, which situation will likely occur? The firm will reject poor high-risk projects The firm will correctly accept projects with average risk The firm will accept good low-risk projects