A firm's customer relationship management (CRM) system can assist the firm and its sales force in the prospecting process. In this context, match the functions performed by the CRM system (in the left column) with their descriptions (in the right column). Contact management Contact management drop zone empty. Lead scoring Lead scoring drop zone empty. Data integration and learning Data integration and learning drop zone empty. Pipeline management Pipeline management drop zone empty. The CRM system combines all of the information about leads and best practices for prospecting and nurturing relations and shares the results across the organization. The CRM system lets a salesperson create a central storage area for each prospect's information, and this accessibility allows each salesperson to learn about the prospect. The CRM system allows the selling firm to input qualifying criteria for this process, and it can then provide the ratings, which lets the sales team prioritize their efforts and resources quickly and efficiently. This function aids salespeople in generating reports to better understand the movement of prospects through the sales process. Ne