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A firms ______ environment contains elements that can impact the firm but are generally beyond its direct control. These elements are characteristics of the world

A firms ______ environment contains elements that can impact the firm but are generally beyond its direct control. These elements are characteristics of the world at large and are factors that all businesses must contend with, regardless of the industry they are in or type of business they are.

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micro

internal

competitive

corporate cultural

macro

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