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A firm's marketing mix refers to the combination of different promotional tools used to persuade consumers to participate in an exchange. True or False
A firm's marketing mix refers to the combination of different promotional tools used to persuade consumers to participate in an exchange. True or False
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Supply Chain Focused Manufacturing Planning and Control
Authors: W. C. Benton
1st edition
2901133586714 , 1133586716, 978-1133586715
