Question
A firm's sales organization is searching for a new source of sales leads. To find the best provider, they purchased and marketed to 500 leads
A firm's sales organization is searching for a new source of sales leads. To find the best provider, they purchased and marketed to 500 leads from 3 different list vendors. The results of these efforts are shown in the probability tree. What is the probability that a sales lead will buy?
Sales Lead Source Purchase Behavior Buy 121 (24%) List A No Buy 379 (76%) 500 (33%) Buy 115 (23%) Full Sample List B No Buy 385 (77%) 1500 500 (100%) (33%) Buy 58 (12%) List C No Buy 442 (88%) 500 (33%)
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Elementary Statisitcs
Authors: Barry Monk
2nd edition
1259345297, 978-0077836351, 77836359, 978-1259295911, 1259295915, 978-1259292484, 1259292487, 978-1259345296
