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A fitness club sends weekly emails about a variety of topics. Its clickthrough rates are low, but sales announcements perform best. Which action would most
A fitness club sends weekly emails about a variety of topics. Its clickthrough rates are low, but sales announcements perform best.
Which action would most likely increase clickthrough rates?
Announce sales prominently in the subject line
Increase the discount associated with sales events
Increase email frequency to daily
Review the patterns of website traffic originating from the emails
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Introduction To Operations Research
Authors: Frederick Hillier, Gerald Lieberman
8th Edition
0073211141, 9780073211145
