A focused low$-$cost strategy can lead to attractive competitive advantage when

a market is emerging and demand in the target market niche is growing rapidly and is served by industry$-$wide competitors.

buyers are looking for the best value at the best price.

a firm can lower costs significantly by limiting its customer base to a well$-$defined buyer segment.

buyers are price sensitive and are attracted to brands with low switching costs.

buyers are looking for a budget$-$priced product.