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A food company creates a line of snacks that are labeled as being USDA Organic. By using this label, the company aims to appeal to
A food company creates a line of snacks that are labeled as being "USDA Organic." By using this label, the company aims to appeal to consumers who prioritize healthy, whole food options and to suggest that their product is free from artificial additives or preservatives. What term best describes this tactic? This is an example of which concept?
A food company creates a line of snacks that are labeled as being "USDA Organic." By using this label, the company aims to appeal to consumers who prioritize healthy, whole food options and to suggest that their product is free from artificial additives or preservatives. What term best describes this tactic? This is an example of which concept?
reminder
positioning statement
brand personality
fad
social proof
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
