Question
A food processing company is going to export packaged cereal to South Africa and the EU. The producer has met the packaging fill level requirements
A food processing company is going to export packaged cereal to South Africa and the EU. The producer has met the packaging fill level requirements as well as package size and appearance specifications for the two trading regions. What other package specification does the company need to meet to export the cereal?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
