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A food products company is contemplating the introduction of a revolutionary new product with new packaging to replace the existing product at same price (
A food products company is contemplating the introduction of a revolutionary new product with new packaging to replace the existing product at same price S or a moderate change in the composition of the existing product with new packaging at a small increase in price S or a small change in the composition of existing except the word New with a negligible increase in price S The three possible states of events are i high increase in sales Nii no change in sales N and iii decrease in sales N The marketing department of the company worked out the payoffs in terms of yearly net profits for each course of action for these events expected sales This is represented in the following table.
State of Nature
Courses of Action
S
S
S
N
N
N
Which strategy should the company choose on the basis of;
Maximin criterion
Maximax criterion
Minimax Regret criterion
Laplace criterion
QUESTION
A landlord wants to decide on the type of crop to be planted in his farm. The yield largely depends on the amount and time of rainfall. He estimates the profit due to this state of nature as follows;
Rainfall
Estimated profit ksh Per acre
Crop P
Crop Q
Crop R
Substantial
Moderate
Low
Based on the previous experience, he allocates the probabilities of the type of rainfall as and for substantial, moderate and low rainfall. In order to be more confident, he approaches the met department and obtains the following forecasts for the current season.
Rainfall
Estimated probabilities
Crop P
Crop Q
Crop R
Substantial
Moderate
Low
Determine which crop the landlord should opt for and also find out, whether it will be worthwhile to obtain the forecast, if the services are to be paid for.
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