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A Foreign Bank from Hong Kong by name HSBS Global seeks to enter the Ghanaian Commercial Banking industry with a stated capital of Ghc600m. As

A Foreign Bank from Hong Kong by name HSBS Global seeks to enter the Ghanaian Commercial Banking industry with a stated capital of Ghc600m. As a Banking Consultant and a Strategist with over 25 years of experience you have been approached by the owners of HSBC global to conduct external and internal analysis about the Ghanaian Banking industry to aid them decide whether it is attractive and profitable to establish a bank in Ghana. REQUIRED: a) Using the Pestel framework, conduct a comprehensive external macro-analysis about the Ghanaian Banking Industry. 30 marks b) Using stated capital and geographical location as two competitive characteristics variables, perform strategic group analysis of banks in the Ghanaian banking industry and advice your client as to which strategic group they should align with. 30 marks c) What are the critical success factors required by banks to be successful in the banking industry. 10 marks d) With the aid of a diagram highlight the value-chain activities of a bank. 30 marks. Total Marks 100 marks

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