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(A Forward Buying Problem) A major pharmaceutical wholesaler buys brand drugs from a manufacturer at wholesale prices and sells them to pharmacies at retail prices.

  1. (A Forward Buying Problem) A major pharmaceutical wholesaler buys brand drugs from a manufacturer at wholesale prices and sells them to pharmacies at retail prices. It estimates that the wholesale (W) price, the retail (R) price and pharmacy sales for a blockbuster drug follow this trend:

Month 1

2

3

4

5

6

W price ($/unit)

40

45

55

60

65

70

R price ($/unit)

80

90

110

120

130

140

Demand

(in units)

20 million

30 million

45 million

60 million

75 million

95 million

The inventory carrying cost for one unit for one month is $2. Assume enough storage capacity and zero initial inventory, how should the wholesaler take advantage of the price and demand fluctuation to maximize its profit?

All decision variables:

x1 = the number of brand drugs wholesaler buys from a manufacturer at wholesale prices in month 1

x6 = the number of brand drugs wholesaler buys from a manufacturer at wholesale prices in month 6

y1 = the number of brand drugs held in inventory from month 1 to month 2

y6 = the number of brand drugs held in inventory from month 6 to month 7

Answer the following questions:

Which of the following is the objective function?

Which of the following is a constraint?

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