A French company Jeanne Arches Perfumes has introduced a perfume under the brand name SK, named after the charismatic celebrity Shah Rukh Khan. The perfume is available in two variants, SK Silver for men and SK Gold for Women . The perfumes are priced at Rs.500 for a 100ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented towards film celebrities. Advertising is planned through television satellite channels and magazines. You are required to :

(a) Analyze the decision to make a perfume after a cinema star from the view point of reference group behavior.

(b) Examine the risks associated with this kind of decision .