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A friend manufacturers two types of parts. One is standard variety,made in large volumes,while the other one is customized to specific customer requirements,for which the
A friend manufacturers two types of parts. One is standard variety,made in large volumes,while the other one is customized to specific customer requirements,for which the friend charges a premium price.He has heard about porter's generic strategies but feels he can run both the types of products under common managemnt. What should be the appropriate advise with justification?
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