A friend of yours wants to begin selling maple syrup that he makes on his forest property. He has asked you, as a marketing student, if he should sell

his maple syrup product through retail or wholesale channels.

a) Explain the difference and pros/cons of each marketing channel for your friend and suggest a channel based on your knowledge. Also include promotion mix strategies for your friend's new business.

b) What are the main (marketing) concerns you have about this business venture?