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A full description of a real Mexican small business(PYME) of your choice aiming to expand internationally soon. Business, administrative and contact information. Introduction and strategy.
- A full description ofa real Mexican small business(PYME) of your choice aiming to expand internationally soon.
- Business, administrative and contact information.
- Introduction and strategy.
- Business concept.
- Management and ownership.
- Current customers and projects (including completed ones).
- Supporting documentation
The structure of this company info must include:
- First page.
- Name of the company, logo, institutional colors, main contact.
- Business, administrative and contact information.
- Business name (company, corporation, etc.)
- Business type (sole proprietor, private company, trust, public company, etc.)
- Country where it is registered and headquartered.
- Telephone number.
- Email.
- Postal address.
- Maps showing location.
- Introduction and strategy.
- Company history
- What the company does (their brands/products, and which market sectors it services).
- Vision statement (what a company wants to be, inspirational, timeless).
- Mission statement (what the company is now, it identifies the customer and states the level of performance).
- Values (guiding principles).
- Business goals and objectives (specific goals that the company wants to achieve).
- International strategy (diversification, organic growth, growth by acquisition, focus on exports, off-shoring, etc.).
- Business concept.
- Concept (what the business does).
- Products (and the current demand of these products).
- Services.
- Business competitiveness (global competition and competitive advantages).
- Global presence (factories, retail shops, global distribution and storage).
- Value chain (describe the company's entire value chain, and where it fits).
- Management and ownership.
- Management structure (organigram, reporting hierarchy).
- Ownership structure (who owns what and how much, in percentage).
- Directors.
- Other key personnel/staff.
- Current customers and projects.
- A list of customers, projects (including completed ones), and contact details for reference.
- Supporting documentation.
- Previous attempts of (1) entering the Mexican market, or (2) expanding internationally.
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