• A full description ofa real Mexican small business(PYME) of your choice aiming to expand internationally soon.
  • Business, administrative and contact information.
  • Introduction and strategy.
  • Business concept.
  • Management and ownership.
  • Current customers and projects (including completed ones).
  • Supporting documentation

The structure of this company info must include:

1. First page.
   1. Name of the company, logo, institutional colors, main contact.
2. Business, administrative and contact information.
   1. Business name (company, corporation, etc.)
   2. Business type (sole proprietor, private company, trust, public company, etc.)
   3. Country where it is registered and headquartered.
   4. Telephone number.
   5. Email.
   6. Postal address.
   7. Maps showing location.
3. Introduction and strategy.
   1. Company history
   2. What the company does (their brands/products, and which market sectors it services).
   3. Vision statement (what a company wants to be, inspirational, timeless).
   4. Mission statement (what the company is now, it identifies the customer and states the level of performance).
   5. Values (guiding principles).
   6. Business goals and objectives (specific goals that the company wants to achieve).
   7. International strategy (diversification, organic growth, growth by acquisition, focus on exports, off-shoring, etc.).
4. Business concept.
   1. Concept (what the business does).
   2. Products (and the current demand of these products).
   3. Services.
   4. Business competitiveness (global competition and competitive advantages).
   5. Global presence (factories, retail shops, global distribution and storage).
   6. Value chain (describe the company's entire value chain, and where it fits).
5. Management and ownership.
   1. Management structure (organigram, reporting hierarchy).
   2. Ownership structure (who owns what and how much, in percentage).
   3. Directors.
   4. Other key personnel/staff.
6. Current customers and projects.
   1. A list of customers, projects (including completed ones), and contact details for reference.
7. Supporting documentation.
   1. Previous attempts of (1) entering the Mexican market, or (2) expanding internationally.