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A full marketing plan for a start-up company, establishing itself as a brand new manufacturer of mobile phones. Business Mission, Marketing Audit, SWOT, Marketing Objectives,

A full marketing plan for a start-up company, establishing itself as a brand new manufacturer of mobile phones.

Business Mission, Marketing Audit, SWOT, Marketing Objectives, Core Strategy, Marketing Mix Decisions, Organisation and Implementation, Control, Appendices, fully referenced.

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