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A furniture manufacturer is considering a new product and must make a go-or-no-go decision before tomorrows planning team meeting. Market research shows that the unit
A furniture manufacturer is considering a new product and must make a go-or-no-go decision before tomorrows planning team meeting. Market research shows that the unit selling price agreeable to potential customers is $1,600, and the companys desired profit is 22% of target cost. The design engineers preliminary estimate of the products design, production, and distribution costs is $1,380 per unit. Using target costing, determine whether the company should market the new product?
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