A girl goes to the supermarket to shop, she stops at the shampoo shelf, since it is written on her shopping list, she looks for the one from her trusted brand, her usual brand, "X", but she sees that They are out of stock, he asks a supermarket worker, who looks on her PDA, and is told that it is out of stock. The saleswoman, who notices the situation, offers another product with similar characteristics and that is also on sale. The client is reluctant because she tells him that she has been using that product for years. The saleswoman talks to her about the characteristics of the product and tells her that this product is being advertised by the fashionable Spanish actress. The client, despite her initial reluctance, ends up buying the product. QUESTIONS/ACTIVITIES TO BE CARRIED OUT Question 1. Among the social factors that make the client purchase another product, in which reference group would you classify this situation? Explain what it consists of.