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A global cosmetics company called Eden Beauty is considering its corporate strategy. Several members of its board of directors believe they have the perfect strategy
A global cosmetics company called Eden Beauty is considering its corporate strategy. Several members of its board of directors believe they have the "perfect" strategy for the company. Dan Rivers believes that the best option is for Eden Beauty to stay on its current track of offering only organic cosmetics to customers who like organic products. Marta Vasquez wants the company to expand by doing something completely new, such as building restaurants or perhaps starting an entertainment park Another director, Hector Rodriguez, wants to build the company by adding related products, such as skin care and perfume, to be sold alongside its current products. In the end, the original owner of the company, Keiko Matsuhiko, put serious consideration on the ideas offered by two Directors: Marta Vasquez's suggestion, which implied and Hector Rodriguez's suggestion of
Concentric diversification Conglomerate diversification
Conglomerate diversification; Concentric diversification
Vertical integration; Concentration
Concentration; differentiation
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