A good example of blue$-$ocean type of offensive strategy is a company like

EasyJet that developed a cost advantage to undercut its rivals in passenger airlines.

EERO that leapfrogged rivals in innovation in the home Wi$-$Fi market.

Home Depot that adopted and improved on the good ideas of other companies.

Australian winemaker Casella Wines that created a Yellow Tail brand designed to appeal to a wider market, one that also includes consumers of other alcoholic beverages.

Google that plays hardball, aggressively pursuing competitive advantage and trying to reap the benefits a competitive edge offers$$a leading market share, excellent profit margins, and rapid growth.