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A good target market is one that: is as heterogeneous as possible. is as large as possible. contains a lot of young and older consumers
A good target market is one that:
- is as heterogeneous as possible.
- is as large as possible.
- contains a lot of young and older consumers who can be a broad patient base.
- is as homogeneous as possible.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
