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A go-to-market strategy is: Sustainable differential advantage, relative to competitors, in the minds of customers A blue print used to deliver the firms offerings to
A go-to-market strategy is: Sustainable differential advantage, relative to competitors, in the minds of customers A blue print used to deliver the firms offerings to end users in a manner that con
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Principles of Risk Management and Insurance
Authors: George E. Rejda, Michael McNamara
13th edition
134082575, 978-0134083445, 013408344X, 978-0134082578
