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A grocery store chain is deciding how to frame a promotion for a brand of body wash, and is considering the two options below.

A grocery store chain is deciding how to frame a promotion for a brand of body wash, and is considering the two options below. According to the anchoring and adjustment heuristic, which framing is more likely to increase sales? Option 1: "On sale $2.5 per body wash" Option 2: "On sale, 2 body wash for $5" O Option 1 Option 2 O Both framings are equivalent Previous Ne Not saved Su

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