A group of graduates recently received Applied Craft Brewing Certification. In that process they learned that Colorados craft brewery industry is booming. The entrepreneurial team concludes they are passionate about starting a Brewery. After scanning local businesses and conducting some initial market research, this group decides that many people share an unmet need for local fresh craft brews

• Identify the specific audience or market for the Promotion plan including media they use and message or value proposition that relates to their needs.

• Establish overarching goals or objectives the full Promotion plan will achieve (i.e. $____ in sales or revenue, _____ number of new customers, _______ improved customer satisfaction, retained __________ number of loyal customers.) Objectives must be specific and measurable.