Question
A health club decided recently to offer a yearly membership. Separate fees would be charged for nutrition counseling, tennis court use, and aerobic instruction. How
A health club decided recently to offer a yearly membership. Separate fees would be charged for nutrition counseling, tennis court use, and aerobic instruction. How might this organization implement: (a) a prestige pricing strategy? (b) a bundled price strategy? and(c) price lines?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
