A high degree of price competition would increase one's assessment of valence.

True

False

If the market the firm is operating in experiences a significant decline in sales, then company expectancy declines.

True

False

If the market the firm is operating in experiences a significant and sustained increase in sales, then one's assessment of valence increases.

True

False

During the decline stage of the product life cycle, the market leader should 'attack'.

True

False

If expectancy is low, but valence is high, and in response a firm increases resource commitment, this is an example of:

Specialization

Strategic bet

None of the above

Hedging risk

Diversification

Given strong buyer and supplier power, and high degree of rivalry, this would be considered a low valence situation.

True

False

Ceterus peribus (all else held constant), referring to Porter's five forces, if supplier power is high, then company expectancy is greater.

True

False

Ceterus peribus (all else held constant), referring to Porter's five forces, if buyer power is high, then valence should be assessed greater.

True

False

Ceterus peribus (all else held constant), referring to Porter's five forces, if the degree of rivalry is low across a market, then valence should be assessed higher.

True

False

As expectancy increases, valence increases.

True

False

If a market is in the introductory stage of the industry life cycle, then expectancy is high.

True

False

As expectancy increases, valence decreases.

True

False

If a firm has large scale economies compared to rivals, which assessment does this directly impact, expectancy or valence?

Expectancy

Valence

Buyers face high switching costs in a market. This should increase one's assessment of valence.

True

False

High scale economies are a key success factor in creating a diversification advantage?

True

False

Would having a significant cost advantage increase a manager's assessment of expectancy or valence?

Expectancy

Valence

Would having a significant differentiation advantage increase one's assessment of expectancy or valence?

Expectancy

Valence

If a firm were to become "stuck in the middle" according to Porter, would this affect one's assessment of expectancy or valence?

Valence

Expectancy

Given high expectancy and low valence, a company should increase resource commitment.

True

False