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A hotel needs to determine the best rates and room sizes to maximize revenues. Currently the hotel has the following rooms, rates, price elasticity, and

A hotel needs to determine the best rates and room sizes to maximize revenues. Currently the hotel has the following rooms, rates, price elasticity, and historical average number of rooms sold:

Room type

Current Rate

Historical Average Daily Sold

Elasticity

Total Room Capacity

Standard

$85.00

250

-1.5

450

Gold

$98.00

100

-2

Platinum

$139.00

50

-1

Suite

$180.00

20

-2.5

The price elasticity means for example for every 1% increase in standard room rate, there is a 1.5% decrease in sales of these rooms and by 1% decrease in rate, number of rooms sold will increase by 1.5%.

The following formula calculates the projected number of rooms of a given type sold:

H+( E )( H )( NP - CP )/CP

Where:

H: Historical average daily sold

E: Elasticity

NP: New Price

CP: Current price

Owners want to keep the price of standard room (S) between $70 and 90$, gold room (G) between $90 and $110, platinum room (P) between $120 and $149 and Suite between $150 and $200.

Build a model to maximize the hotel's total revenue.

What is the new price for suite?

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