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a) How Companies Price? Explain reference Prices? What are the different Pricing objectives which companies use to fix the price for their offerings? (5 Marks)

a) How Companies Price? Explain reference Prices? What are the different Pricing objectives

which companies use to fix the price for their offerings? (5 Marks)

b) Which of the Pricing objectives & Pricing methods would be appropriate for each of the

following products and why? (ANY TWO) (5 Marks)

i. A double door refrigerator

ii. Commercial Airplane

iii. Life Insurance Policy

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